Recommendation 1

Britain’s world-leading cultural sector enjoys global attention and contributes enormously to the country’s appeal, but the competition is getting stronger. The voice of the cultural sector must be included at a strategic level if it is to fulfil its potential to attract visitors from across the globe. Establishing a Creative Industries Export Office would enable both industry and Government to work together to promote British talent and attract higher numbers of visitors. However, for an export office to succeed it must command industry support, include officials from across government and be sufficiently resourced.