Recommendation 5

Education and higher education are critical export sectors in Asia-Pacific and strategic enablers of the best possible export environment in the region. The Government’s trade strategy should confirm that education is a priority sector and the Industrial Strategy Council should ensure there is a cross-Whitehall dialogue that helps maximise the potential of UK education exports. On the ground in export markets, UK embassies should ensure that universities feature in a five-year business plan for advancing local ‘soft-power strategies’ which choreograph taxpayer-funded soft power institutions including UK universities, UK research councils, the British Council and the BBC World Service and connect to better organised drive behind export of UK creative industries, organised through the Industrial Strategy Council. (Recommendation, Paragraph 41)