Source · Select Committees · Communications and Digital Committee
Recommendation 33
33
Paragraph: 163
Ofcom should conduct more thorough longitudinal audience research with consistent metrics and more granular audience...
Conclusion
Ofcom should conduct more thorough longitudinal audience research with consistent metrics and more granular audience profiles, focusing both on the drivers of trust and confidence in due impartiality being upheld. This could include more detailed assessments of audience views about using politicians as presenters.
Paragraph Reference:
163
Government Response
A response document is linked to this report, dated 29 January 2025. Response attribution to this conclusion has not been verified. Read the response document ↗