Recommendation 26

But that does not mean the Government should pursue rules that primarily benefit foreign tech firms (who seem prepared to pay vast sums on energy, computing facilities and staff—but not on data). Previous efforts to find a solution have been weak and ineffectual. The Government must aim for a robust framework that helps the creative industries strike mutually beneficial deals with tech firms, aligns incentives, respects intellectual property and champions responsible AI development in the UK. Media organisations, for their part, will need to continue to demonstrate their value—and be clear that their position is not about special pleading or propping up outlets for which there is limited demand.