Recommendation 57

Members of the BID are involved in prioritising activity for their areas, giving retailers a sense of “taking their fate rather more into their own hands; it is something they can do about the area outside their front door”. 109 We heard that BIDs are crucial to creating successful places and in facilitating strong networks in a local place. 110 BIDs have invested over £1 billion in levies into their local areas since 2004, with Brighton and Hove City Council saying that the Brilliant Brighton BID had delivered over £450,000 of additional benefits to the city centre since 2021 by funding street dressing and decoration in the summer, light shows, a dedicated marketing campaign and a security officer. 111 BIDs may take on responsibility for running regular or seasonal local markets as a way to increase footfall, although the majority remain managed by local authorities. 112