Source · Select Committees · Public Accounts Committee
Recommendation 1
1
Accepted
Evidence gathered on Smart Metering Implementation Programme progress from key stakeholders
Conclusion
On the basis of a Report by the Comptroller and Auditor General, we took evidence from the Department for Energy Security & Net Zero (the Department) and Ofgem on progress with the Smart Metering Implementation Programme (the Programme).1 We also took evidence from Energy UK, a senior analyst at the Climate Change Committee and Citizens Advice.
Government Response Summary
The government describes existing efforts, stating that DESNZ has set Smart Energy GB statutory objectives for consumer engagement, and Smart Energy GB continuously evolves its multi-channel campaign strategy, focusing on different consumer segments and vulnerable circumstances to drive smart meter demand.
Government Response
Accepted
HM Government
Accepted
The government agrees with the Committee’s recommendation. Recommendation implemented The Department for Energy Security and Net Zero (DESNZ or the department) has set Smart Energy GB clear statutory objectives to build consumer demand and acceptance for smart metering and encourage behaviour change. As an Observer to Smart Energy GB’s board, the department works closely with Smart Energy GB, who continuously evolve their campaign strategy in response to findings from their extensive consumer research (as well as the evolving context of the energy market) so that messaging is tailored to different consumer segmentations. Smart Energy GB work collaboratively with energy suppliers and other stakeholders to help consumers understand the benefits of smart meters and have a specific focus on supporting consumers in vulnerable circumstances. Smart Energy GB operate a test and learn approach, so campaigns continually improve. Their campaigns are multi-channel and use a bespoke segmentation model, alongside sophisticated market insights, to target impactful messaging in a cost-effective way. Industry-verified statistical analysis shows that more than 50% of smart meter installations are attributable to Smart Energy GB’s activities. This evidence provides assurance that the existing arrangements to evolving and delivering Smart Energy GB’s public engagement strategy continue to effectively drive demand for smart meters. Alongside national and local campaigning from Smart Energy GB, the department expects energy suppliers to invest in and continually evolve their approaches to converting consumer demand into successful installations. Important to this will be their development of innovative incentives to encourage take-up, including by creating attractive new smart-meter- enabled products and services.