Recommendation 17

We asked DfT if there was more that it could do to promote the changes it had made to improve safety and encourage more people take up cycling. It told us that it recognised that communication was a big part of tackling perceptions and encouraging changes in behaviour. It told us that it was using its long-standing road safety communications campaign, Think!, to communicate changes it had made to the Highway Code.41 This campaign was first run in 2022 when the changes to the Highway Code were first made.42After our evidence session, on 3 August 2023, DfT also relaunched its Think! campaign reminding people of the changes that had been made to the Highway Code which prioritised vulnerable road users.43