Recommendation 19

In October 2021, the BBC agreed a phased approach to evaluating Across the UK. According to this plan, the BBC would not develop its methodology for evaluating Across the UK until phase two of the programme (April 2023 to the end of March 2025) and would not start measuring impact until phase three (April 2025 to the end of March 2028). Its October 2021 baseline plan included high-level metrics to measure improvements in audience portrayals and added economic value to the creative and production sectors, but lacked detail. The BBC is now in phase two of the programme where, as it planned, it will develop its main methodologies for measuring benefits and impacts.31