Recommendation 7

We were interested in hearing the Departments view on what barriers needed to be overcome to achieve the targets for zero-emission cars. The Department for Transport told us it had undertaken a lot of research into this area, and the two most substantial factors had been price and range anxiety—the range cars can travel without recharging. Other barriers also exist, such as the appeal and acceptance of electric cars for consumers.11 The Department said it has used the Go Ultra Low publicity campaign to understand and assess what factors are influencing people’s choices towards ultra-low emission cars.12