Source · Select Committees · Public Accounts Committee
Recommendation 15
15
Beyond a high-level digital strategy, the BBC did not set detailed language-service targets or define...
Conclusion
Beyond a high-level digital strategy, the BBC did not set detailed language-service targets or define “what good looks like” for each market. Estimates of audience impacts lacked timeframes, and the BBC did not track whether broadcast users were switching by language and platform. Without a shared view of “what good looks like” and timely data, teams could not redirect content and distribution quickly enough to secure audiences online.32