Source · Select Committees · Human Rights (Joint Committee)
Recommendation 23
23
Paragraph: 87
There are challenging questions to be asked about the balance between providing ‘personalised content’ (i.e.
Recommendation
There are challenging questions to be asked about the balance between providing ‘personalised content’ (i.e. showing someone the advertisements, news stories etc. that they are most likely to be interested in) and discriminating against people by deciding certain material should or should not be shown to them because of their particular demographics. This debate needs to be had, and we urge the Government to bring 36 The Right to Privacy (Article 8) and the Digital Revolution internet companies, regulators and users together to discuss this. These discussions should also explore how anti-discrimination laws can be better enforced in the online advertising world.
Paragraph Reference:
87
Government Response
A response document is linked to this report, dated 1 May 2020. Response attribution to this recommendation has not been verified. Read the response document ↗