Source · Select Committees · Women and Equalities Committee

Recommendation 8

8 Paragraph: 45

Prioritise another 'This Girl Can' campaign phase focused on inspiring women in midlife.

Recommendation
We recommend Sport England prioritise another phase of the “This Girl Can” campaign focused on women in midlife, showing real life examples of women in the 40- to 60-year-old age group participating in a wide range of sports and physical activities, to inspire others.
Paragraph Reference: 45
Government Response

A response document is linked to this report, dated 17 May 2024. Response attribution to this recommendation has not been verified. Read the response document ↗