Recommendation 5

We recommend Sport England launch a new strand of the “This Girl Can” campaign aimed at parents, tackling early years gender stereotypes around physical activity and sport. This should include a specific focus on the positive role fathers can play in encouraging girls in sport and exercise. Sport England should also work with the Health barriers for girls and women in sport 39 Department for Education to roll out the “Studio You” platform across all secondary schools, with the aim of reaching all girls meeting the Government’s definition of inactive in Key Stages 3 and 4. The DfE should further update its School Sport and Physical Activity Action Plan to include measurable targets for closing the “enjoyment gap” in PE between boys and girls.