Recommendation 25

HM Government Not Addressed

UK Government will continue to work with the Welsh Government and businesses in Wales to find the most effective ways to promote Welsh produce globally. We are working together to help Welsh producers build back exports hit by covid-19 and capitalise on the opportunities we are opening up through Free Trade Agreements. We have developed an innovative package of measures which allow Welsh suppliers and international buyers to interact virtually and Welsh products have been dispatched around the world in hampers to give buyers a taste of what Wales can offer. As a result Welsh food and drink producers are already seeing a clear international demand for their products, for example Welsh dairy in the Middle East. In addition we will continue to highlight Welsh produce such as lamb as part of the Food is GREAT campaign, which drives awareness and increases positive perceptions of UK food and drink products amongst international trade audiences and consumers. • DIT has regular working level discussions with devolved administrations on the impact of trade agreements on different parts of the UK. This includes roundtables with DIT analysts and advanced sight of impact assessments to inform discussions. • The Government recognises the value of agricultural exports of quality UK produce, which is why we are seeking to secure new and improved access to additional markets through FTAs, including the reduction and removal of tariffs on agricultural goods.