Source · Select Committees · Welsh Affairs Committee
Recommendation 20
20
Paragraph: 122
We received evidence regarding a lack of awareness among the wider public of key benefits,...
Conclusion
We received evidence regarding a lack of awareness among the wider public of key benefits, most notably Pension Credit. The UK Government should address this directly through a UK-wide income maximisation campaign and design its messaging so that it not only raises awareness of the benefit but also addresses any reservations some older people may have about claiming it.
Paragraph Reference:
122
Government Response
Not Addressed
HM Government
Not Addressed
The Department for Work and Pensions is undertaking a range of actions to raise awareness of Pension Credit and encourage eligible pensioners to claim, as part of a new national communications campaign, launched on 4 April. The campaign features promotional activity on social media and on search engines so that it features prominently on internet search results. In June, the campaign will extend to include advertising in regional and national newspapers. The Department for Work and Pensions will also be producing and distributing leaflets and posters, which can be used across local communities as well as updating our digital toolkit with information and resources that any stakeholder can use to help promote Pension Credit. The Department for Work and Pensions and Welsh Government officials engage regularly on respective Pension Credit take—up activities and details of the latest communications campaign have been shared through our well-established communication channels.