Source · Select Committees · Welsh Affairs Committee
Recommendation 14
14
Accepted
Require VisitBritain and Visit Wales to assess enhanced collaboration and data sharing
Recommendation
VisitBritain and Visit Wales, in fulfilling the various other recommendations made in this Report, should assess how they can better collaborate, including in the sharing of data. (Paragraph 83) Transport infrastructure and Visitor Levy
Government Response Summary
The government states that VisitBritain and Visit Wales already collaborate regularly through quarterly meetings, jointly funded data trackers, and a strategic partner framework, which includes sharing data and promoting Britain globally.
Government Response
Accepted
HM Government
Accepted
VisitBritain (including VisitEngland), VisitScotland, Visit Wales, Tourism NI and London & Partners meet quarterly to share recent work and discuss topics of common interest. For example, domestic traveller sentiment is monitored through their jointly funded monthly tracker and official domestic volume and value statistics, which facilitates a deeper understanding of consumer sentiment that can be used to deliver innovative, creative and data-led campaigns for international visitors to the UK. Moreover, VisitBritain’s in-market teams work closely with Visit Wales located in 16 countries globally, who work to promote the whole of Britain across 22 markets. The strategic partner framework with Visit Wales, VisitScotland, and London & Partners is used to move towards a shared focus and set of priorities. As part of this framework, VisitBritain are in regular contact with Visit Wales through marketing and PR functions.