Source · Select Committees · Welsh Affairs Committee
Recommendation 12
12
Accepted
Paragraph: 81
Replicate high levels of Visit Wales and VisitBritain co-operation in all overseas offices.
Recommendation
We were very pleased with the level of co-operation we found between Visit Wales and VisitBritain in New York and Washington. We recommend that this level of co-operation is replicated across the UK’s and Welsh Government’s other overseas offices.
Government Response Summary
The government states that VisitBritain's in-market teams already work closely with Visit Wales across 16 countries, supported by a strategic partner framework, regular meetings, and shared priorities to promote Britain.
Paragraph Reference:
81
Government Response
Accepted
HM Government
Accepted
VisitBritain (including VisitEngland), VisitScotland, Visit Wales, Tourism NI and London & Partners meet quarterly to share recent work and discuss topics of common interest. For example, domestic traveller sentiment is monitored through their jointly funded monthly tracker and official domestic volume and value statistics, which facilitates a deeper understanding of consumer sentiment that can be used to deliver innovative, creative and data-led campaigns for international visitors to the UK. Moreover, VisitBritain’s in-market teams work closely with Visit Wales located in 16 countries globally, who work to promote the whole of Britain across 22 markets. The strategic partner framework with Visit Wales, VisitScotland, and London & Partners is used to move towards a shared focus and set of priorities. As part of this framework, VisitBritain are in regular contact with Visit Wales through marketing and PR functions.