Source · Select Committees · Welsh Affairs Committee
Recommendation 9
9
Paragraph: 62
Improve VisitBritain's marketing materials to reflect Wales's distinct identity and tourism offerings.
Recommendation
VisitBritain should make improvements to better reflect Wales as a distinct location, with an increased Welsh presence in its marketing materials and a greater number of Welsh tourism offerings featured on its website. VisitBritain should report to us on progress made by February 2024.
Paragraph Reference:
62
Government Response
A response document is linked to this report, dated 2 November 2023. Response attribution to this conclusion has not been verified. Read the response document ↗