Source · Select Committees · Welsh Affairs Committee
Recommendation 7
7
VisitBritain's marketing materials and tour packages insufficiently promote Wales's distinct attractions.
Conclusion
VisitBritain does not sufficiently promote Wales in its marketing materials, nor does it make a focused offering to international tourists of Wales’ attractions. Wales can be reached from London within a few hours. However, it is often not included in UK holiday packages offered by tour operators. (Paragraph 60) Wales as a global tourist destination 31
Government Response
A response document is linked to this report, dated 2 November 2023. Response attribution to this conclusion has not been verified. Read the response document ↗