Conclusion 2

The favourable reception of the BBC Scotland channel shows that, despite longstanding concerns about how Scotland is represented and portrayed on BBC services, Scottish audiences respond positively to BBC content that reflects them and their lives. In a world of continuing budget constraints as well as increasing co-commissions with global as well as UK partners, the BBC must continue to produce output that is relevant to Scottish audiences, and ensure its internal resourcing decisions enable this. We welcome the Mid-Term Review and the BBC’s own Across the UK strategy as important opportunities to make further progress on this.