Recommendation 21

Digital technology is allowing more parties, campaigners, and voters than ever to participate in political debate. While we view this as a positive step for democracy, we must recognise that it has created a more complex regulatory environment for the Electoral Commission. The framework for regulating political campaign spending during elections and referendums has not kept pace with the challenges presented by the growth of social media, targeted advertising using big data, and viral online marketing campaigns. We are concerned by the fact a significant amount of transparency for digital campaigning comes from voluntary initiatives by social media platforms to create “advert libraries” and that there is no standard definition of a political advert.